Videoland - Season 2.

RTL and Videoland launched the second season of the coming-of-age hit series H3L in March of 2020. To gain attention for this new season Dutch Influencers were asked to reenact a scene from the first episode.

Creators were allowed to pick their own favourite scene for this reenactment. Some chose to highlight the comedy element of the series, others preferred to push the drama element. Some of the influencers played all parts in their videos, others chose to shoot their TikTok video with the help of friends or other influencers. This laid the foundation for an eclectic campaign that generated over more than 1.5 million views on the #H3L.

Results:

  • Total Interactions: 345.000
  • Total views: 1.700.000 +
  • Influencers part of the campaign: 6
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