Sony Music: Suzan & Freek - Blauwe Dag.
For Sony, we launched a campaign for a new song called 'Blauwe Dag' for the very popular (Dutch) singers Suzan & Freek. The campaign needed to be specifically focused on the Netherlands and partly Belgium.
We used a selection of the most popular Influencers, and we re-created parts of the official video clip from the song. The video started with some views from inside the house of the Influencers, then they opened their door, looked at the sky and saw a beautiful blue sky (which directly translates the name of the song). In the message of the video, we communicated the 'Blauwe Dag' Challenge and asked the users to be part of this challenge by re-creating the video and using the music.
The result was more than spectacular. The video's, hashtag and campaign went official on TikTok, and the challenge was visible on the home page of the app. More than 90.000 thousand users used the song on TikTok, which generated more than 4.5 million views.