SkippyDance: Launch Campaign on TikTok.
For Fun promotion, a company that specialises in launching accessible toys for children, we launched an Influencer campaign for their product SkippyDance (SkippyDance is the French Skipping from the past). The goal was to initiate the users to buy the product and make a similar video as the influencers.
We created the SkippyDance challenge. The Influencers made two separate video's, and the result where incredible. More than 4 million views and then of thousands of kids made all kinds of videos. FunPromotion sold more than 6 thousand of products for the upcoming weeks.
It was such a success that we're launching another campaign in the Netherlands, Belgium, Germany, USA and Hong Kong.