Norwegian Directorate of Health: Sammen Alene.
During the outbreak of Covid19, the Norwegian Directorate of Health wanted to find engaging ways to reach young people and share with them important messages around loneliness and fear. The campaign was focussed on making children talking about their emotions.
We ran an influencer campaign, working with 7 popular influencers across Norway. The influencers were asked to create multiple videos embodying the importance of speaking with friends and family and asking for emergency help if needed.
The influencers created 3 engaging and powerful branded content videos as well as ran branded vertical videos across their channels. All video’s were encompassed by the hashtag #sammenalene (which translates to ‘together alone’)
The results of this campaign superseded all expectations. Influencers started a conversation around quarantine and isolation and fighting loneliness and fear and the hashtag #sammenalene was viewed over more than 2.2 million times.
- Total Interactions: 275.000
- Total views: 2.200.000 +
- Influencers part of the campaign: 7