LOL Surprise: Overlay Campaign.

LOL Surprise launched a big social media campaign for their new product. Besides running this campaign on other social media platforms, they have asked us to start a campaign on TikTok. They wanted to reach as many users around the world as possible, but in a different way as done in their other social media campaigns.

Because LOL surprise already had many campaigns running at that time, we advised them to launch an overlay campaign. With an overlay campaign, creators make a regular video's, with normal music, but before they put the video online, the overlay is edited over the video, like a picture frame, for the entire length of the video. It's very effective and visible.

Before the campaign started we came in agreement on how the overlay had to look, and after that, the client didn't have to worry about the campaign anymore, and we deliver the agreed impressions; 750.000.

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